Bhukram
E-Commerce | Branding | User Interface Design | Academic Project | 2023
about the project
Each pieces has a story behind
The project focused on translating the brand's core values—slow production, cultural heritage, and patience into a modern e-commerce platform.
I aimed to build an interface where the product's story and texture were prioritized over transactional urgency, creating a unique sense of discovery
for the user.
Discover one-of-a-kind pieces
Initial user research showed that target users were willing to pay a premium only if they fully understood the value and process behind the handcrafted product. The design needed to expose the entire creation story, not just the finished garment, to effectively justify the cost.
The final deliverable is a high-fidelity prototype (built in Figma) that showcases a responsive, story-driven product view.
In the heart of Phu Phan mountains, Thailand
Bhukram weaves a narrative beyond fashion
— capturing the essence of the community.
Each product, a testament to its surroundings, is intricately embroidered by artisans.
